Elevate your game
Sportcore trend
Inspired by the dynamic styles of the sports world, the new collections follow the motto "opposites attract." This year, street style and high fashion collide in a whole new way. What was once reserved for training is now celebrated as a statement in the fashion world. Sports elements from the worlds of football, tennis, baseball, and even ballet are finding their place in everyday life. The focus is on combining comfort and style. Sportswear is no longer just for the gym – it has become an everyday companion, adding a playful yet stylish touch to your look. A perfect example: sporty base caps meet retro checkered prints, while ties are worn as a cool detail with casual bomber jackets. This trend encourages us to experiment with bold styles and individual looks – so why not add a sporty piece to your elegant outfit to give it that extra something? The Sportcore trend will inspire you to rethink old fashion rules and try out fresh, unconventional styles. Let’s elevate your game!
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Let’s get spring started!
Our favorites for the start of spring
With the arrival of spring comes the craving for fresh styles! We’ll show you what to expect in the new fashion season of 2025 and which key pieces will freshen up your wardrobe. When it comes to womenswear, this spring we’re focusing on irresistible retro dresses that charm with playful cuts and patterns such as floral prints, polka dots, and checks. Polos are also back in style this year! But not just in their classic form – thanks to new materials and modern oversized cuts, the polo now looks not only sporty, but also elegant and laid-back. Other highlights include vintage-style jeans and festival T-shirts, which bring nostalgia and ease directly into your everyday life. The overall trend: a fusion of chic, sporty ease, and nostalgia that makes you shine in every situation. Get inspired by our exclusive selection now and start the new season with fresh looks!
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No matter the weather
Stylish transitional jackets
The days are getting longer, the sun is shining, and the temperatures are slowly rising. However, when winter transitions into spring, the weather tends to be unpredictable – and that presents a little challenge when it comes to fashion. What should you wear when it's still chilly in the morning, but by afternoon, the sun is already shining brightly? Luckily, there are transitional jackets! They come in a variety of stylish options: bomber jackets and windbreakers offer functional lightness and protection, while trench coats, with their elegant and longer cut, are perfect to wear over dresses. And if you're someone who gets cold quickly, a lightweight down jacket is your best bet.
Hot Tip: the trench coat is showing up more and more this season in a modern cropped version. This shorter style adds a fresh twist to the classic and gives your look a laid-back yet elegant touch. Browse through our carefully selected models and find the transitional jacket that not only suits your style but also prepares you perfectly for the unpredictable spring weather!
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Anything but boring
Preppy Style
The preppy style is one of the main trends this summer and offers a perfect balance of sporty charm, college vibes and chic upper-class flair. Amongst its highlights: blazers, cardigans, sweater vests, short skirts and chinos, combined with accessories such as sporty caps and smart ties. The new preppy look thrives on style breaks: by combining elegant pieces with casual cuts and cool accessories, it is anything but stiff – on the contrary, it is fresh, modern and absolutely stylish. The main protagonist? The polo shirt! With long sleeves, eye-catching collars and innovative materials, the classic polo gets a makeover, becoming the absolute must-have of the season. The polo's ability to be both sporty and chic makes it an essential item in your closet. Click through our selection of preppy it pieces now and discover how you can easily recreate this style. From sporty polos to elegant blazers – we have the perfect pieces to improve your look!
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Perfect for the transitional season
The workwear jacket: your new favorite piece
When it comes to outerwear, this season the workwear jacket is definitely on the top of our wishlist. With its robust utility look and distinctive collar, it is reminiscent of the cool styles of the 90s and is a real highlight for the transitional period. Whether for your commute to work or a coffee date – this jacket will perfectly complete your look. The boxy fit and robust materials with functional details will add rugged charm to any look. Dare to combine it with more elegant pieces to create a cool, casual style. You can throw it over any outfit to create a stylish but laid-back look. There are no limits! Don't wait any longer and get your new favorite jacket. Our tip: choose an oversized fit to make the look even cooler and comfortably wear a sweatshirt underneath. Discover our selection of workwear jackets from Herskind, Belstaff, Semicouture and many more now!
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New Arrivals:
