AlphaTauri, the Austrian fashion brand founded by Red Bull, redefines men's clothing through contemporary design and textile innovations. The name AlphaTauri comes from the brightest star in the constellation of Taurus and is therefore a tribute to Red Bull. As part of the Red Bull family, AlphaTauri combines aesthetics, style and technology, sets new standards and inspires both athletes and fashion enthusiasts. The brand stands for innovation, comfort and functionality and takes fashion to a new level of performance and comfort. AlphaTauri's innovative technologies include water-repellent materials, packable systems, 3D knit and Taurobran. Shop now futuristic jackets, pants, shirts and much more for men!
